Now in beta

Explain your product automatically

how-it-works turns complex features into step-by-step guides, interactive walkthroughs, and instant answers—so users onboard faster and support teams handle fewer tickets.

Explain, automate, and keep it current

AI features that power how-it-works

One‑click AI walkthroughs

Generate step‑by‑step “how it works” guides from a URL, flow recording, or checklist—complete with narrative, screenshots, and alt text.

Context‑aware zoom & callouts

Automatically highlight key fields, buttons, and states; add rationale for each step and link to definitions so terminology stays consistent.

Auto‑sync with product changes

Detect UI updates, schedule refreshes, and version guides so your explanations remain accurate across releases.

Simple Pricing

Flexible pricing to match any budget or team size.

Starting at

$From $0per month

14‑day Growth trial included on signup — no credit card required

What you get

  • All plans include: AI explainers & step‑by‑step flows, no‑code builder, embeddable widget, copy‑paste install, basic analytics, GDPR-ready, email support.
  • Free — $0/mo: 100 guide views/mo, 1 project, watermark, community support.
  • Starter — $39/mo: 2,000 views/mo, 3 projects, no watermark, 3 seats, custom branding, basic analytics & search.
  • Growth — $149/mo: 20,000 views/mo, unlimited projects, 10 seats, advanced analytics & funnels, multilingual auto‑translate, A/B testing for flows, integrations (Intercom, HubSpot, Slack), priority support.
  • Scale — $399/mo: 100,000 views/mo, roles & approvals, SSO (OAuth/Google), versioning & audit logs, API & webhooks, 99.9% uptime SLA, email capture & feedback, custom domains.
  • Enterprise — Custom: Unlimited views, SAML SSO & SCIM, SOC 2 Type II, DPA/BAA, VPC/private cloud options, custom data retention, dedicated CSM, tailored onboarding, custom SLAs.
  • Add‑ons: Extra views ($10 per additional 10k/mo), White‑glove onboarding ($1,500), Migration & content modeling ($3,000).
  • Fair billing: soft caps with overage at $0.20 per 1k views; usage visible in real time.

Frequently asked questions

Make clarity your competitive advantage

Launch AI-generated guides in minutes. Import your app and docs, choose a tone, and share or embed anywhere—always up to date.